Friday, 21 September 2012

Google News Gets A New Ranking Signal, And It's A Keywords Meta ...

Google announced the news_keywords metatag for publishers in Google News to help Google better identify and understand content that is related to things that are in the news.

Here?s what it looks like:

<meta name=?news_keywords? content=?World Cup, Brazil 2014, Spain vs Netherlands, soccer, football?>

If you use it, use commas to separate phrases. You can add up to ten phrases per article, and each keyword is given equal value.

The company says it?s a way to empower writers to express stories freely, while helping Google News propertly understand and classify content. In a blog post, Google News product manager Rudy Galfi explains the thought process behind the feature.

The whole thing is pretty interesting, considering that Google has downplayed the regular keywords metatag. In fact, earlier this year, in a Webmaster Help video, Matt Cutts said, ?You shouldn?t spend time on the meta keywords tag. We don?t use it. I?m not aware of any major search engine that uses it these days.?

Of course, this is a different tag, and it?s specifically news-related, though news results often appear in regular Google results. Cutts did say in a tweet:

Google is careful to note that the tag will be only ?one signal among many? that its algorithms use to determine ranking.

For complete information, you can visit related link?Keywords Meta Tag

Cited from Webpronews

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